How Effective are Video Testimonials and Case Studies?
Videos are among the hottest marketing trends. But are they effective?
Why You Shouldn’t Interview Your Own Client for a Success Story
Conducting your own client interviews typically doesn’t work. There is a better way…
Lead With Gratitude: How to Ask Your Client to Share Their Success Story
How you ask your clients to participate in a case study is every bit as important as who you ask.
The Bottom Line from XYPN LIVE in Atlanta
Success Story Studio landed in Atlanta for XYPN LIVE 2023, and we have some thoughts!
Publish, Promote, and Repurpose: How to Get the Most Mileage Out of Your Client Success Stories
How to promote and get the best returns from your client success stories.
Getting Buy-in: A Key to Case Study Success
Picture this. You have just helped a new client family achieve their goals. They can’t stop raving about your firm’s personalized service and expertise, and perhaps even offer a testimonial.
So, you gingerly ask the couple to participate in a case study about their experience with your firm. They enthusiastically agree, and you’re on your way!
3 Tips for Nailing the Case Study Interview
Case studies, also known as customer success stories, are an excellent way to communicate your company’s value to qualified prospects, by demonstrating how you have helped actual customers solve real-life problems. You can spout all the features and benefits of your offering and preach outstanding customer service until you are blue in the face, but often it takes a well-positioned testimonial to close the deal.